In a bid to strengthen its foothold in the market, regional channel Big Magic Ganga has launched ‘Shravan Mein Bum Bum’. The month-long celebration of ‘Shravan’ includes airing a musical event from Baijnath Dham, a special travelogue, on-air movie festival, devotional music shows and contests. Big Magic Ganga SVP TV programming Partha Dey said, “Local insights, research, longest hours of programming in the region, creating our own intellectual properties during festival spikes, and association with regional celebrities and popular faces have helped us grow consistently as a brand. Topical content especially during the festive season is well accepted by audiences.”
Read more at: http://www.televisionpost.com/television/big-magic-ganga-launches-month-long-celebration-of-shravan/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/big-magic-ganga-launches-month-long-celebration-of-shravan/ | TelevisionPost.com
