Reliance Broadcast Network’s regional channel Big Magic Ganga has charted out a strategy to regain its numbers and bounce back on the ratings chart. For starters, the channel will be back on the free-to-air (FTA) DTH service DD Freedish on 15 November. The network believes that once the channel is on the Freedish platform, the rural reach will increase significantly helping the channel reclaim the leadership position. Reliance Broadcast Network COO Ashwin Padmanbhan said, “Larger measured reach means better value for advertisers. From our business perspective, it will help drive better pricing and volumes on the channel.” The channel went off the Freedish platform in a bid to go pay in August 2015. Although it will air as a pay channel on other platforms, Big Magic Ganga will continue to be present on Freedish. Explaining the strategy, Padmanabhan said, “Big Magic Ganga is a channel focused on UP, Bihar, Jharkhand, and the Freedish platform reach in these markets is significantly high. These markets are driven by rural viewership and DD Freedish in that sense is probably one of the best platforms to reach out to that viewership.”
Read more at: http://www.televisionpost.com/television/big-magic-ganga-returns-to-dds-freedish-to-expand-reach/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/big-magic-ganga-returns-to-dds-freedish-to-expand-reach/ | TelevisionPost.com
