Comedy is a serious business. It was in the year 2011 when Anil Ambani-led Reliance Broadcast Network Ltd (RBNL) announced its foray into regional television space with the launch of its Hindi entertainment channel - Big Magic (for Central India – MP /UP).
In 2013, tailored to meet the preferences of Hindi speaking markets of India, it was launched across Hindi Speaking Markets (HSM’s) on the back of phase II of cable TV digitisation.
In 2014, it launched as a national general entertainment channel for India, positioned as a humour destination which comprised light relationship dramas, rom-coms, sitcoms, movies and a historical comedy.
Indian Television Dot Com | Big Magic undergoes revamp; observes 30% viewership growth
In 2013, tailored to meet the preferences of Hindi speaking markets of India, it was launched across Hindi Speaking Markets (HSM’s) on the back of phase II of cable TV digitisation.
In 2014, it launched as a national general entertainment channel for India, positioned as a humour destination which comprised light relationship dramas, rom-coms, sitcoms, movies and a historical comedy.
Indian Television Dot Com | Big Magic undergoes revamp; observes 30% viewership growth
