Reliance Broadcast Network’s comedy channel Big Magic has unveiled a new logo and identity with a strategic focus on differentiated comedy content. As part of the renewed strategic vision, the content will be unpredictable, innovative, and quirky, targeting families, but predominantly the male audience, mentions the channel. Reliance Broadcast Network Ltd CEO Tarun Katial said, “It has been a great year for Big Magic since its launch last year and we are positive that our fresh, contemporary, over-the-top, and quirky positioning will help in amplifying the overall channel outlook. Our clear objective is to make viewers laugh out loud and build iconic characters in the comedy space. With original content targeted at metros and non-metros, both long and short formats, Big Magic is focused to provide nothing but unique and edgy comedy through its content to make people laugh out loud.”
Read more at: http://www.televisionpost.com/television/big-magic-unveils-new-logo-and-identity/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/big-magic-unveils-new-logo-and-identity/ | TelevisionPost.com
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