Reliance Broadcast Network (RBNL) and RTL Group, a leading European
entertainment network, have that their joint venture channel, Big RTL Thrill, will be launched on November 5, 2012.
Positioned as an action entertainment channel targeted at male audiences, with the tagline ‘Action ka Baap (Ultimate Action Destination)’, the channel will go on air in Uttar Pradesh, featuring international content dubbed in Hindi. Phased expansion to other Hindi-speaking markets and the SAARC region (South Asian Association for Regional Cooperation which includes Sri Lanka, Bhutan, India, the Maldives, Nepal, Pakistan, Bangladesh and Afghanistan) will follow.
The channel will cater to a largely untapped market segment, with an entertainment mix developed by detailed sampling of content, focus group research and comprehensive market analysis.
Big RTL Thrill will target male viewers aged 15-44 years and promises to offer ‘edge of the seat’ entertainment with handpicked content from across the globe including reality shows, action series, wrestling, extreme sports, game shows and movies. The content has been acquired from some of the world’s best production companies such as Fremantle Media, Endemol and Red Bull with key shows including Fear Factor, Cobra 11, Criss Angel, Wipe Out and Bay Watch. The line-up will also feature a strong library of international action films.
Big RTL Thrill will be distributed as part of RBNL’s seven television channels bouquet, which includes Big CBS Prime, Big CBS Love, Big CBS Spark, Big CBS Spark Punjabi, Big Magic and Bloomberg TV India. Big RTL has also tied up with Den Networks which is the largest player in the UP market along with MSOs Digicable, Siticable, Moon Cable, See TV and other large independent operators. Big RTL Thrill is prepared for digitization deadline and has already teamed up with Reliance Digital TV and is in the process of closing deals with other operators.
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