Colors gears up for Bigg Boss 7 – it’s either Hell or Heaven
We are often told that in order to attain heaven one must go through hell and bringing the two together, right down here on earth is Bigg Boss Season 7 on COLORS. With the theme of the show revolving around the concept of ‘Heaven or Hell’ this time, the creative minds at COLORS have launched a magnificent promo campaign that imbibes the key message – “the pleasure of heaven and the pain of hell”. Superstar Salman Khan, who is hosting the show for the fourth time in a row, will be seen in the guise of an angel personifying the pleasure of heaven, as well as in the garb of a devil, representing the menace of hell! The teaser promos of Bigg Boss 7 that shows the two gates of hell and heaven together have already hit TV screens and intrigued the audiences with its diabolical twist. This teaser campaign by COLORS will be followed by a series of magnificent promos unveiling over the next few weeks with Salman Khan in his Double avatar giving viewers a Double Dhamaka as an Angel and Devil.
The first creative that hit airwaves this Sunday on 4th August on COLORS featured Salman coming out of the gates of Hell and Heaven in his devil and angel avatar respectively. The campaign will extend to print, radio, digital, mobile and BTL (below the line) platforms to launch this successful reality format that India loves to watch and be a part of.
