IndianMascot
Core Member
Record ratings for Bigg Boss 7 finale
Hindi general entertainment channels ended 2013 on a high note as the genre grew by over 4 per cent in Week 52 of TAM 2013 over the previous week. The last week of the year saw Star Plus crossing the 600-million mark with Colors touching its highest ever ratings in TVT by adding maximum viewership.
Colors’ growth was backed by highest ever viewership for Bigg Boss 7 finale which rated 9.6 million TVT this year.
Elated with the record viewership for Bigg Boss 7 Finale, Manisha Sharma, Weekend Programming Head – COLORS, said, “The Bigg Boss Saath 7 Grand Finale was by itself, a phenomenon that had audiences the world over, eagerly awaiting the winner announcement with bated breath. It had all the makings of a ‘masaledaar’ blockbuster including power-packed performances by the contestants and the host Salman Khan himself.
This season has been the most watched, most buzzed and most trended season of all times. We are ecstatic with the response that the Grand Finale has garnered, not only in terms of TVTs but also with the kind of conversations that were generated across social media platforms. We would like to thank our audiences, advertisers, marketers, Endemol and the team at COLORS for making this season a thumping success.”
GEC Watch: Record ratings for Bigg Boss 7 finale; Star Plus crosses 600-mn mark | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
Hindi general entertainment channels ended 2013 on a high note as the genre grew by over 4 per cent in Week 52 of TAM 2013 over the previous week. The last week of the year saw Star Plus crossing the 600-million mark with Colors touching its highest ever ratings in TVT by adding maximum viewership.
Colors’ growth was backed by highest ever viewership for Bigg Boss 7 finale which rated 9.6 million TVT this year.
Elated with the record viewership for Bigg Boss 7 Finale, Manisha Sharma, Weekend Programming Head – COLORS, said, “The Bigg Boss Saath 7 Grand Finale was by itself, a phenomenon that had audiences the world over, eagerly awaiting the winner announcement with bated breath. It had all the makings of a ‘masaledaar’ blockbuster including power-packed performances by the contestants and the host Salman Khan himself.
This season has been the most watched, most buzzed and most trended season of all times. We are ecstatic with the response that the Grand Finale has garnered, not only in terms of TVTs but also with the kind of conversations that were generated across social media platforms. We would like to thank our audiences, advertisers, marketers, Endemol and the team at COLORS for making this season a thumping success.”
GEC Watch: Record ratings for Bigg Boss 7 finale; Star Plus crosses 600-mn mark | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.