After introducing the popular BlackBerry Messenger (BBM) to Android and iOS users, BlackBerry Ltd on Wednesday said it will partner handset makers from India, like Micromax, Spice and Zen, and other nations to pre-install the popular messaging app on their smartphones.
With the BBM app coming pre-installed, users can directly engage with other BBM users without having to download the app or incurring download charges. “BBM will soon come pre-installed on a variety of Android-based smartphones from leading OEMs (Original Equipment Manufacturers) across Africa, India, Indonesia, Latin America and the Middle East,” BlackBerry said in a statement.
Beginning next month, Android smartphones from Be, Brightstar, Celkon, EVERCOSS, IMO, Micromax, Mito, Snexian, Spice, TECNO, TiPhone and Zen will include BBM pre-installed, it added. BBM will continue to be available as a free download from Android app stores, including Google Play.
“It is clear that smartphone customers see BBM as a must have app for active conversations. The uptake we have seen for BBM since the launch on Android and iPhone is amazing,”said Andrew Bocking, executive vice president with BlackBerry.
BBM is already available pre-loaded on Micromax’s Canvas Turbo and will now be preloaded in the entire forthcoming range of Canvas phones.
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