Popular English business channel Bloomberg UTV will be exiting the UTV brand name from 13 August, giving it an identity that is known across the world as a news brand.
As reported by indiantelevision, the channel will now be called Bloomberg TV
Confirming the name change, Bloomberg UTV head Sriram Kilambi said, “UTV is an entertainment brand. We were thinking of renaming this channel since quite some time now as it should have a more serious name to it. Hence, we have renamed it to Bloomberg TV.”
The latest campaigns of Bloomberg UTV, created by Triton Communications, also have ‘U’ in the brand name greyed.
As reported by indiantelevision, the channel will now be called Bloomberg TV
Confirming the name change, Bloomberg UTV head Sriram Kilambi said, “UTV is an entertainment brand. We were thinking of renaming this channel since quite some time now as it should have a more serious name to it. Hence, we have renamed it to Bloomberg TV.”
The latest campaigns of Bloomberg UTV, created by Triton Communications, also have ‘U’ in the brand name greyed.