The Broadcasting industry is deliberating on ways to measure television viewership in the wake of Prasar Bharati expressing dissatisfaction over alleged under-representation of Doordarshan's viewership and news channel NDTV's lawsuit against TAM Media Research.
Most broadcasters feel that the problems related to television viewership measurement would get solved once the industry's own audience measurement initiative - Broadcast Audience Research Council (BARC) is fully established.
Star India CEO and the President of Indian Broadcasting Federation (IBF) Uday Shankar said that work has already started in this direction.
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Most broadcasters feel that the problems related to television viewership measurement would get solved once the industry's own audience measurement initiative - Broadcast Audience Research Council (BARC) is fully established.
Star India CEO and the President of Indian Broadcasting Federation (IBF) Uday Shankar said that work has already started in this direction.
Read More :