Update Broadcasters finally accept Trai's 12 minute ad cap mandate

[IndianMascot]

The ad cap scrap has been put to rest. Both news and general entertainment channels (GECs) have accepted that the amount of free commercial time that will be allowed per hour will be 12 minutes from 1 October.

The agreement was worked out today with the Telecom Regulatory Authority of India (Trai) on the basis of a commonly accepted formula submitted by the broadcasters.

From 1 July, news channels will reduce advertising to 20 minutes per hour while GECs will cut it down to 16 minutes.

This will be in force until 30 September, following which the 12-minute rule will be enforced from 1 October.

Meetings were held between broadcasters and Telecom Regulatory Authority of India officials headed by Principal Advisor N Parameswaran over the past two weeks, but the ice was broken over the last two days.


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[Mazi]

At last a user friendly move came from TRAI

 

[IndianMascot]

and we would be relaxed from heavy advt

 

[Dyutiman]

Really it's a great step taken by TRAI. Even I think it will be more appreciable if they broadcast add at a time at the beginning of a Programme just like once upon a time it was happened in DOORDARSHAN in 80's. At that time a long time advt was showing for 20 minutes before starting a Movie I remembered, after that the sponsoring company details of the movie was displayed time to time. TRAI should start again the old formula to display Advt.

 

[scorpionking76]

Will every one comply to this order? Only time will tell.......

 

[avanish]

in English Movies & Gec Channels broadcasters should give the options to subscriber to on or off subtitles like language feed.Trai should also look this maters . its very irritating to watch english movies and serials with subtitles.

 

[Technoglitch]

hope broadcasters don't splash onscreen ads during the program.

 

[IndianMascot]

Really it's a great step taken by TRAI. Even I think it will be more appreciable if they broadcast add at a time at the beginning of a Programme just like once upon a time it was happened in DOORDARSHAN in 80's. At that time a long time advt was showing for 20 minutes before starting a Movie I remembered, after that the sponsoring company details of the movie was displayed time to time. TRAI should start again the old formula to display Advt.

Yeah, I too remember it. It was best as we were knowing that in next 10-15 minutes there will be only advt. SO, we used to do our other works and then came back after the advertisement. That was the best way to show the advertisement.

 

[IndianMascot]

in English Movies & Gec Channels broadcasters should give the options to subscriber to on or off subtitles like language feed.Trai should also look this maters . its very irritating to watch english movies and serials with subtitles.

You are right bro. We are expecting this kind of facility since long and its not so complicated too. Broadcaster should not burn the subtitles with the content and give option to ON/OFF subtitles.

If they can introduce fingerprinting technique to curb piracy, then I don't think it would be a difficult job.