IndianMascot
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Major broadcasters and multi-system operators (MSOs) have agreed to switch off genre-wise analogue signals of television channels in phases ahead of the 1 November deadline for digitisation in the four metros.
Star, Zee, Multi Screen Media (MSM) and TV18 Group are among the major broadcasters who are in agreement with the MSOs, a move set to smoothen the transition from analogue to digital cable TV in the four metros.
Industry sources said the process of phase-wise withdrawal could begin from 10 October, three weeks before the complete analogue cable switch off. The first channels being considered would be English movie channels.
"We have agreed for a genre-wise switch off in phases," Media Network and Distribution Ltd MD and CEO Yogesh Radhakrishnan told Indiantelevision. Media Network distributes the Times Group of television channels including Times Now, ET Now, Movies Now and Zoom.
Star, Zee, Multi Screen Media (MSM) and TV18 Group are among the major broadcasters who are in agreement with the MSOs, a move set to smoothen the transition from analogue to digital cable TV in the four metros.
Industry sources said the process of phase-wise withdrawal could begin from 10 October, three weeks before the complete analogue cable switch off. The first channels being considered would be English movie channels.
"We have agreed for a genre-wise switch off in phases," Media Network and Distribution Ltd MD and CEO Yogesh Radhakrishnan told Indiantelevision. Media Network distributes the Times Group of television channels including Times Now, ET Now, Movies Now and Zoom.