Cable TV and direct-to-home (DTH) operators will face new competition as Reliance Jio readies to launch 4G services next year with a mammoth investment plan of Rs 70,000 crore (Rs 700 billion) in the business.
Rolling out in phases across India from 2015, the high-speed data as well as voice services will have entertainment as a big part of its strategic offering. Subscribers will get on offer television channels, video-on-demand service and a facility to automatically store TV shows for a specific number of days on cloud.
The acquisition of Network18 and TV18 only emphasizes the importance video content will play in driving data traffic. This will be one important aspect of Reliance Jio’s digital services play. The grab will be to get into the consumer homes and make a total offering at a lucrative price that will cover broadband, communication, information and television channels.
Speaking about the acquisition of Network18 , Reliance Industries Ltd chairman Mukesh Ambani said: “This will differentiate and strengthen our 4G business at the unique intersects of telecom, web and digital commerce, and the media through a suite of premier digital properties.” He was speaking at RIL’s 40th AGM.
RIL’s play in the television business includes TV18 entertainment and news channels like Colors, MTV, Vh1, Nick, Comedy Central, CNN IBN, IBN 7, CNBC TV18, Awaaz and IBN Lokmat. The ETV channels are also under the company’s belt. Reliance Jio is also stitching content deals with other broadcasters.
Ambani also has a presence in the sports business through its IPL franchise Mumbai Indians and a JV with IMG. He is absent in sports broadcasting but that could be part of the agenda.
According to the RIL annual report, Jio will stretch across “various digital domains of national interest such as education, healthcare, security, financial services, government citizen interfaces and entertainment”.
Cable ops need to fear as RIL readies Jio launch in 2015 with Rs 70,000 cr investment plan | TelevisionPost.com
Rolling out in phases across India from 2015, the high-speed data as well as voice services will have entertainment as a big part of its strategic offering. Subscribers will get on offer television channels, video-on-demand service and a facility to automatically store TV shows for a specific number of days on cloud.
The acquisition of Network18 and TV18 only emphasizes the importance video content will play in driving data traffic. This will be one important aspect of Reliance Jio’s digital services play. The grab will be to get into the consumer homes and make a total offering at a lucrative price that will cover broadband, communication, information and television channels.
Speaking about the acquisition of Network18 , Reliance Industries Ltd chairman Mukesh Ambani said: “This will differentiate and strengthen our 4G business at the unique intersects of telecom, web and digital commerce, and the media through a suite of premier digital properties.” He was speaking at RIL’s 40th AGM.
RIL’s play in the television business includes TV18 entertainment and news channels like Colors, MTV, Vh1, Nick, Comedy Central, CNN IBN, IBN 7, CNBC TV18, Awaaz and IBN Lokmat. The ETV channels are also under the company’s belt. Reliance Jio is also stitching content deals with other broadcasters.
Ambani also has a presence in the sports business through its IPL franchise Mumbai Indians and a JV with IMG. He is absent in sports broadcasting but that could be part of the agenda.
According to the RIL annual report, Jio will stretch across “various digital domains of national interest such as education, healthcare, security, financial services, government citizen interfaces and entertainment”.
Cable ops need to fear as RIL readies Jio launch in 2015 with Rs 70,000 cr investment plan | TelevisionPost.com
