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Chetna Yatra, a 'go green' campaign aimed at promoting digitization of cable TV, was flagged off from Jodhpur on Saturday morning by deputy commissioner of police Ajay Pal Lamba for its next destination, Pali. The yatra had arrived in Jodhpur on Friday and had halted here for a night.
Chetna Yatra is an initiative to address the issue of global warming and other environmental hazards caused by pollution and growing emission of green house gases. Flagged off from New Delhi by chief minister Sheila Dikshit on September 7, this yatra aims to discuss and spread awareness to promote digitization of cable TV in India, implementation of green rules in industry, developing service-oriented culture, combating technological competition and promoting harmonious relationship.
Environmentalist and head of Avishkar Media Group, A K Rastogi is taking this yatra for the 8th year in succession. He said that in its one month's course starting from September 7 from New Delhi, the yatra will cover a distance of 30,000 km passing through 450 cities of 20 states and five Union Territories, culminating in Delhi on November 5.
"We are here to promote the concept of Go Digital, Go Green", said Rastogi, who was talking to the people, especially school children, to motivate them to be environment friendly by planting a tree and take proper care of it.
Mahipal Singh, convener of the yatra, has already gained immense popularity among broadcasting, CATV & media industry in India. "We always put our efforts on developing a harmony between these stakeholders and to bring awareness on global warming, green broadcasting, e-waste at large," said Singh.
Read Complete Article : http://timesofindia.indiatimes.com/...-cable-TV-in-Jodhpur/articleshow/16509367.cms
Chetna Yatra is an initiative to address the issue of global warming and other environmental hazards caused by pollution and growing emission of green house gases. Flagged off from New Delhi by chief minister Sheila Dikshit on September 7, this yatra aims to discuss and spread awareness to promote digitization of cable TV in India, implementation of green rules in industry, developing service-oriented culture, combating technological competition and promoting harmonious relationship.
Environmentalist and head of Avishkar Media Group, A K Rastogi is taking this yatra for the 8th year in succession. He said that in its one month's course starting from September 7 from New Delhi, the yatra will cover a distance of 30,000 km passing through 450 cities of 20 states and five Union Territories, culminating in Delhi on November 5.
"We are here to promote the concept of Go Digital, Go Green", said Rastogi, who was talking to the people, especially school children, to motivate them to be environment friendly by planting a tree and take proper care of it.
Mahipal Singh, convener of the yatra, has already gained immense popularity among broadcasting, CATV & media industry in India. "We always put our efforts on developing a harmony between these stakeholders and to bring awareness on global warming, green broadcasting, e-waste at large," said Singh.
Read Complete Article : http://timesofindia.indiatimes.com/...-cable-TV-in-Jodhpur/articleshow/16509367.cms