News Cricket viewership gradually dropping, says report

[Deepu]

Call it a cricket overdose or the Indian team playing abroad a lot. Viewership for the game has been steadily falling over the past few years. According to a report by The Economic Times, viewership for the bat and ball game has dropped by 40 per cent to a weekly 61 gross rating points (GRPs) in 2014 from 105 in 2008. This is according to TAM data sourced from various broadcasters. Of the three cricket formats, ODIs have been affected the most, seeing a drop of 20 per cent. Test matches fell by 17.5 per cent. By comparison, Twenty20 cricket was relatively intact with a drop of just one per cent. Viewership of the T20 leagues has dropped by 4.2 per cent between 2008 and 2014. India’s international matches fell by 16 per cent. Non-India international matches fell by 14 per cent.

Read more at: http://www.televisionpost.com/television/cricket-viewership-gradually-dropping-says-report/ | TelevisionPost.com

 

[bhaskarkilli]

Its bound to happen.Over dose of cricket killing the viewership.

 

[Technoglitch]

overdose of anything would become stale.

 

[DashMajor]

Ratings will further decrease when Team India start loosing series in India.

 

[NinadG]

"The report noted that advertisers are looking at other sports as well such as kabaddi and football."
I think thats what Star Sports was fearing......

 

[Technoglitch]

indeed, too much of cricket has not gone down well and also the ad rate was skyrocketing

 

[DashMajor]

"The report noted that advertisers are looking at other sports as well such as kabaddi and football."
I think thats what Star Sports was fearing......

I think Star Sports created the new scope.

 

[NinadG]

I think Star Sports created the new scope.

yeah...for Kabbadi.....I like it....but for footbll & others, it seems they are blocking it....

 

[DashMajor]

yeah...for Kabbadi.....I like it....but for footbll & others, it seems they are blocking it....

Kabbadi of STAR SPORTS is unreal. Its a like stunt which they themselves admitted.

The real rules and regulations followed only in World Kabbadi League but problem of WKL that no Indian player joined that league even Celebrity Stars who associated with the league was declined it and budget of that league was so low that Management couldn't hire Bachchans and Big Celebrities for the League and Promotion Purpose.

 

[NinadG]

Kabbadi of STAR SPORTS is unreal. Its a like stunt which they themselves admitted.

The real rules and regulations followed only in World Kabbadi League but problem of WKL that no Indian player joined that league even Celebrity Stars who associated with the league was declined it and budget of that league was so low that Management couldn't hire Bachchans and Big Celebrities for the League and Promotion Purpose.

This is shocking for me.....I was not knowing the truth then.....