IndianMascot
Core Member
Da Vinci Learning, the fun edutainment TV channel for the whole family, today announced their partnership with three of the biggest operators in Indian television- Airtel Digital TV- one of India’s leading Direct to Home operators; Siticable and Digicable who are leading MSOs. The partnership is aimed at developing the channels foothold in the Indian television industry prior to its launchlater this year, and to give Indian viewers an opportunity to sample Da Vinci Learning’s rich content portfolio.
Da Vinci Learning, which is targeted at 4-14 year olds and their parents, is known for turning TV watching from passive observation into a meaningful and fun experience, helping children develop various skills early-on, encouraging older viewers to keep asking questions and inviting families to take their learning journeys together.
To showcase the channel’s extensive programming, which covers a wide array of topics ranging from physics and chemistry to history and nature, Da Vinci Learning has struck a Video on demand deal with Airtel Digital TV. As part of the deal, Da Vinci will provide 150 hours of content to Airtel Digital TV, which will be available in the kids section of their VODVOD service. With Siticable, the channel will receivea 6 month branded block while with DigiCable the channel will have a 12 month branded block. With Airtel Digital TV and Siti Cable, the channel will showcase programs like Kid Detectives and Lab Rats Challenge, while with Digicable the channel will present shows such as Logo Animation and Indent Kid amongst others.
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