In a recent announcement, The Data Sciences Division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that provides a single audience view across television and digital.
DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with BARC to provide rich audience insights. These insights are then used for planning and activation through a single reach curve across all media platforms in a matter of minutes using a series of Artificial Intelligence (AI) algorithms.
Speaking on the launch, Gautam Mehra, chief data officer, Dentsu Aegis Network South Asia, says in a press release, "In the ever-changing media landscape, we are experiencing a golden age of Video Consumption in India with fantastic content and platforms. The proliferation of smart devices is changing the way consumers consume content. Today India boasts of 800+ TV channels watched by 780 million Indians. There are nearly 100 million subscribers to OTT platforms and nearly 260 million online video watchers in the country."
Dentsu Aegis Network launches a new tool 'Dan Prism'
DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with BARC to provide rich audience insights. These insights are then used for planning and activation through a single reach curve across all media platforms in a matter of minutes using a series of Artificial Intelligence (AI) algorithms.
Speaking on the launch, Gautam Mehra, chief data officer, Dentsu Aegis Network South Asia, says in a press release, "In the ever-changing media landscape, we are experiencing a golden age of Video Consumption in India with fantastic content and platforms. The proliferation of smart devices is changing the way consumers consume content. Today India boasts of 800+ TV channels watched by 780 million Indians. There are nearly 100 million subscribers to OTT platforms and nearly 260 million online video watchers in the country."
Dentsu Aegis Network launches a new tool 'Dan Prism'