DD gets watermarked

[Deepu]

The pubcaster has finally got itself inked for ratings. Doordarshan’s 20 channels have got watermarked as per the Broadcast Audience Research Council (BARC) India’s standards for viewership ratings.

Doordarshan, which has been a founding member of the measurement council, took a while to get the channels watermarked. As per sources, the cost of watermarking a channel costs around Rs 20 lakh and the pubcaster has spent close to Rs 4.5 crore to get the technology on board.

The audience measurement company has already got on board 250 channels that have ordered for watermarking embedders. Half of this has already been installed.

DD gets watermarked | Indian Television Dot Com

 

[Sanjeev]

So they were testing their watermark recently on DD channels thanks for sharing this Deepu bro

 

[Devesh]

Good share Deepu bro.

 

[DashMajor]

I think now DD Free Dish is more advanced compare to dishtv as they start watermarking from Broadcasting level

 

[IndianMascot]

4.5 crore spent in this watermarking . oMG

 

[DashMajor]

For Public caster such amounts are nothing

 

[Devesh]

4.5 crore spent in this watermarking . oMG

What, arre ye pagal channels add karte in paiso ka.