Breaking News DD India is going to rebrand as a English News Channel soon

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Cute Riju

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Doordarshan plans to convert DD India into an English news channel, putting it in direct competition with Times Now, NDTV 24x7 and Republic TV.

In all likelihood, starting next year, Doordarshan (DD) will have two separate news channels— one each in Hindi and English. Prasar Bharati, the state-owned broadcaster that runs DD and All India Radio, plans to convert its sociocultural channel DD India into a global English-language news channel on the lines of BBC and Al Jazeera. The move will place DD India in direct competition with private English news channels like Times Now, NDTV 24x7 and Republic TV.

Currently, DD India is an international channel with social, cultural and political programming skewed towards Indian audiences living abroad.

Can Doordarshan compete with private news channels? - Livemint
 
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Arundass

Arundass

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Hope these will be news channels. Unlike the present so called news channels which is more of debate and current affairs documentary Channels which are keen only to show breaking news
 
C

Cute Riju

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After rebranding....

DD News = 24×7 hindi news channel
DD India = 24×7 english news channel

But till now date is not fixed yet.
Afterall it's Doordarshan, world's most slowest TV network.
 
DashMajor

DashMajor

EntMnt Knight
Arundass said:
Entertainment channel? Who watched DD India.
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It used to be a Entertainment channel for international viewers used to change logo color based on viewership & daily afternoon they used to broadcast one movie. I believe after UPA it lost the charm & now the name.
 
timkamat

timkamat

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It's been one of the favourite channels for NRIs as it telecasted important events like rathyatra for the international viewers.
 
timkamat

timkamat

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Cute Riju said:
Doordarshan, the state-owned broadcaster, is planning to change its iconic logo and create something youthful in a bid to tap the “children of liberalization”, moving away from nostalgia.

In an invitation issued on late Monday evening, Doordarshan asked for entries from the public, seeking a new logo design to improve the look and feel of the network.

"Much of the population today is under 30 years of age. These are the children of liberalization who have not grown up with Doordarshan. They don’t share the same nostalgia factor which the earlier generation did,” said Shashi Shekhar Vempati, chief executive officer at public broadcaster Prasar Bharati, which runs Doordarshan and All India Radio.

“We have to connect with the youth of India and make brand Doordarshan relevant to them. The logo has to reflect that,” Vempati added.

Doordarshan has been sporting the current logo since 1959, which symbolises the human eye.

DD plans to replace logo, invites entries - Livemint
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What is this post doing in this thread? Moreover the same response has been added in another thread.
Mods, please notice this.
 
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