Olympics takes first priority over cricket as pubcaster Doordarshan decides to give the upcoming India-Sri Lanka series a miss.
DD declined to telecast the bilateral series which coincides with the London Olympics that will see the largest ever Indian contingent taking part in the world's biggest sporting event.
“We approached Doordarshan with a bid for the India-Sri Lanka series but they have refused since they will be focusing on the London Olympics,” Zeel chief sales officer Ashish Sehgal tells Indiantelevision.com. The Sri Lanka cricket series falls under the mandatory sharing of telecast rights provision under which private sports broadcasters will have to give the live feed to DD.
With DD out of the fray, the bilateral series involving five ODIs and lone Twenty20 match will be televised exclusively by Ten Cricket, the cricket dedicated channel from Zee.
The India-Sri Lanka series, which will be played from 21 July to 7 August, will clash with the London Olympics starting from 27 July and closing on 12 August.
Zee is looking at an advertising revenue of Rs 800 million from the series. Ten Cricket, the official broadcast rights holder for cricket in Sri Lanka, has roped in five broadcast sponsors. Hero MotoCorp is the presenting sponsor while talks are on with a telecom operator to take the other presenting sponsorship slot.
The broadcaster has roped in Royal Seagram, Lenovo, Reliance Netconnect, and Manipal University as associate sponsors. Besides the official sponsors, there are 20 other advertisers who have bought airtime on the property.
“We have got good response from advertisers. The fact that it’s a short series involving ODI and T20 format of the game and will be telecast only on Ten Cricket is working in our favour,” Sehgal says.
Hindi general entertainment channels like Star Plus and Colors have also shown interest in buying airtime to promote their shows, Sehgal adds.
The channel has got three more on-ground associate sponsors in addition to Royal Stag Cricket Gear which includes Hero MotoCorp, Zuari Cement and Renault. Handset manufacturer Micromax is the title sponsor of the series. Sources say Micromax has paid Rs 50-60 million to take the title sponsorship.
DD declined to telecast the bilateral series which coincides with the London Olympics that will see the largest ever Indian contingent taking part in the world's biggest sporting event.
“We approached Doordarshan with a bid for the India-Sri Lanka series but they have refused since they will be focusing on the London Olympics,” Zeel chief sales officer Ashish Sehgal tells Indiantelevision.com. The Sri Lanka cricket series falls under the mandatory sharing of telecast rights provision under which private sports broadcasters will have to give the live feed to DD.
With DD out of the fray, the bilateral series involving five ODIs and lone Twenty20 match will be televised exclusively by Ten Cricket, the cricket dedicated channel from Zee.
The India-Sri Lanka series, which will be played from 21 July to 7 August, will clash with the London Olympics starting from 27 July and closing on 12 August.
Zee is looking at an advertising revenue of Rs 800 million from the series. Ten Cricket, the official broadcast rights holder for cricket in Sri Lanka, has roped in five broadcast sponsors. Hero MotoCorp is the presenting sponsor while talks are on with a telecom operator to take the other presenting sponsorship slot.
The broadcaster has roped in Royal Seagram, Lenovo, Reliance Netconnect, and Manipal University as associate sponsors. Besides the official sponsors, there are 20 other advertisers who have bought airtime on the property.
“We have got good response from advertisers. The fact that it’s a short series involving ODI and T20 format of the game and will be telecast only on Ten Cricket is working in our favour,” Sehgal says.
Hindi general entertainment channels like Star Plus and Colors have also shown interest in buying airtime to promote their shows, Sehgal adds.
The channel has got three more on-ground associate sponsors in addition to Royal Stag Cricket Gear which includes Hero MotoCorp, Zuari Cement and Renault. Handset manufacturer Micromax is the title sponsor of the series. Sources say Micromax has paid Rs 50-60 million to take the title sponsorship.
