News DD Kisan ropes in Amitabh Bachchan for Rs 6.31 crore

[Deepu]

In what is claimed to be his most expensive endorsement ever, Bollywood star Amitabh Bachchan was roped in by Doordarshan officials to endorse Prime Minister Narendra Modi’s pet project DD Kisan for a whopping Rs 6.31 crore (Rs 63.1 million). The channel was launched by Modi on 26 May at a time when debt-ridden farmers were committing suicide. Bollywood stars like Ajay Devgan, Kajol and Salman Khan were considered as endorsers, Hindu reported. Bachchan is already the brand ambassador of Gujarat. E-mails and documents with The Hindu show how Lintas India Pvt Ltd, an agency empanelled with Doordarshan, drove a hard bargain with the channel’s officials to have Bachchan endorse the channel for Rs 6.31 crore after initially agreeing to a sum of Rs 4.02 crore (Rs 40.2 million) towards the total cost of celebrity endorsement.

Read more at: http://www.televisionpost.com/television/dd-kisan-ropes-in-amitabh-bachchan-for-rs-6-31-crore/ | TelevisionPost.com

 

[scorpionking76]

I read this article in the Hindu, in spite of roping in AB the channel has not started with expected bang

 

[Sanjeev]

Good amount earnd by Mr. Bachchan

 

[IndianMascot]

This is clear cut wastage of public money. This government will land us in more and more poverty.

 

[Technoglitch]

this govt is acting as a dictatorship and clipping the wings of freedom of expression.

 

[NinadG]

So almost 15% budget spent on celebrity endorsement.....don't know why a channel like Kisan require endorsement.....DD could have easily promoted it on other channels.....

 

[DashMajor]

This 6 crores could use for programs rather then on Bachchan..

 

[IndianMascot]

Absolutely. This complete expenses on Amitabh is waste.

 

[DashMajor]

Yeah Bachchan can earn this by singing & talking for a event but hiring him for DD Kisan is absolutely ridiculous..

 

[scorpionking76]

Mr. Narendra modi might be under the impression that Mr. Bachahan is a farmer hence he roped him , poor guy he failed to understand the fact since he was out of country