In what is claimed to be his most expensive endorsement ever, Bollywood star Amitabh Bachchan was roped in by Doordarshan officials to endorse Prime Minister Narendra Modi’s pet project DD Kisan for a whopping Rs 6.31 crore (Rs 63.1 million). The channel was launched by Modi on 26 May at a time when debt-ridden farmers were committing suicide. Bollywood stars like Ajay Devgan, Kajol and Salman Khan were considered as endorsers, Hindu reported. Bachchan is already the brand ambassador of Gujarat. E-mails and documents with The Hindu show how Lintas India Pvt Ltd, an agency empanelled with Doordarshan, drove a hard bargain with the channel’s officials to have Bachchan endorse the channel for Rs 6.31 crore after initially agreeing to a sum of Rs 4.02 crore (Rs 40.2 million) towards the total cost of celebrity endorsement.
Read more at: http://www.televisionpost.com/television/dd-kisan-ropes-in-amitabh-bachchan-for-rs-6-31-crore/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/dd-kisan-ropes-in-amitabh-bachchan-for-rs-6-31-crore/ | TelevisionPost.com