Doordarshan, which was not long back irked at being ignored by the Broadcast Audience Research Council (BARC) India, has emerged as the most watched channel in terms of time spent per viewer and has left behind top touted Hindi general entertainment channels (GECs) with the release of the rural ratings data.
DD National registered an Average Time Spent (ATS) of 53 minutes and 39 seconds, which is the highest among Hindi GECs in week 41 according to BARC ratings.
According to DD, this indicated that after tuning to the channel, viewers preferred to continuously watch the channel for a longer duration of time rather than frequently switching the channels, as compared to other GECs.
The channel also witnessed a significant rise in ratings and moved upto the seventh position according to BARC data in Hindi Speaking Markets (HSM), NCCS All, which comprises All India (U+R) in the week 41.
Indian Television Dot Com | DD National sees major ratings surge with BARC rural data
DD National registered an Average Time Spent (ATS) of 53 minutes and 39 seconds, which is the highest among Hindi GECs in week 41 according to BARC ratings.
According to DD, this indicated that after tuning to the channel, viewers preferred to continuously watch the channel for a longer duration of time rather than frequently switching the channels, as compared to other GECs.
The channel also witnessed a significant rise in ratings and moved upto the seventh position according to BARC data in Hindi Speaking Markets (HSM), NCCS All, which comprises All India (U+R) in the week 41.
Indian Television Dot Com | DD National sees major ratings surge with BARC rural data
