DD National is set to undertake yet another revamp exercise in August to refresh its look and primetime slot in order to attract more metro audiences. In November 2014, DD National underwent a rebranding with a new logo, tagline, and shows. While the core proposition will remain the same, on 15 August, the channel will undergo a revamp featuring a new packaging and style with different hues. “When people tune in to DD, you need to make them feel that the look is good, and we want to pull those metro audiences across age groups,” informed a source.
Read more at: http://www.televisionpost.com/tvp-special/dd-national-to-seek-metro-audiences-in-new-revamp-plan/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/tvp-special/dd-national-to-seek-metro-audiences-in-new-revamp-plan/ | TelevisionPost.com