The year 2013 witnessed a large number of activities in Prasar Bharati and Doordarshan. A major achievement of Doordarshan was in rebranding its Free-to-Air DTH services as ‘DD Freedish’ which highlights its USP of being Free-to-Air. Earlier, the name DD Direct Plus did not catch on because the rural audience could not connect with the name. The name ‘DD Freedish’ now adequately conveys the USP of the product and the DTH service which is quite popular and far ahead of its paid rivals, is likely to increase its popularity further.
The project of commissioning of enhanced capacity to 120 channels up from the present 59 channels is likely to be completed by March, 2014 and will substantially enhance the popularity of the product. It is expected that given the background of the ongoing digitisation process in the country, a large number of cable users will shift to the DD’s Freedish in 2014 especially during the Phase III and Phase IV of the digitisation process when it will start touching the semi-urban and rural viewers.
http://www.indiantelevision.com/special/y2k14/yearender_1_2014.php
The project of commissioning of enhanced capacity to 120 channels up from the present 59 channels is likely to be completed by March, 2014 and will substantially enhance the popularity of the product. It is expected that given the background of the ongoing digitisation process in the country, a large number of cable users will shift to the DD’s Freedish in 2014 especially during the Phase III and Phase IV of the digitisation process when it will start touching the semi-urban and rural viewers.
http://www.indiantelevision.com/special/y2k14/yearender_1_2014.php