DEN Networks, Snapdeal float JV for a home shopping TV channel

[Deepu]

India’s premier cable TV distribution and e-commerce companies are joining hands to create a home shopping television channel, indicating how fast this segment of business is growing in a country that boasts a thriving middle-class and a huge young population. Sameer Manchanda promoted-DEN Networks and Snapdeal.com’s parent company Jasper Infotech are floating a joint-venture (JV) company with each holding 50 per cent share. The JV will launch a TV channel which will be used as a marketplace for facilitating the sale of branded and unbranded merchandise and services, including vouchers offered by third-party sellers. “We will apply for approval from the Foreign Investment Promotion Board (FIPB). The launch of the channel will not take long after we get the necessary approvals,” said a source in the company.

Read more at: http://www.televisionpost.com/cable/den-networks-snapdeal-float-jv-for-a-home-shopping-tv-channel/ | TelevisionPost.com

 

[Teufel]

Looks like consumerism is taking a new height in this county. It won't be far when we hear about a channel from Flipkart, Amazon, Jabong etc.

 

[Technoglitch]

and already telebrands are running in the midnights on some channels and soon teleshopping channels would be demanded by other users.