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Broadband and value-added services, suppressed revenue streams so far, will get a major boost as India advances towards digitization of cable TV.
A few multi-system operators (MSOs) like Hathway Cable & Datacom and Ortel in Orissa have already invested in broadband but on the cable front it has largely been tapped by local cable operators. All MSOs, however, have expressed interest in developing it as a second major revenue source after they move into the new digital regime where they will have more direct control over the last mile customer.
Cable TV networks realise that in broadband and value-added services (Vas) they have a distinct advantage over DTH. In a digital addressable era, broadband and Vas will become an important differentiated offering.
Said NDS Country Head and GM - India Jayant Changrani, "The convergence of technologies will come into play after the introduction of DAS and service providers could take advantage of this. The service providers have to ultimately go by what the consumer wants and provide him Vas to be able to monetise the medium to increase revenues."
Changrani referred to the DVRs being made by NDS and hand-held boxes that could provide a gateway for gaming, Vas, chats and Wi-fi. He said the Hathway set-top boxes (STBs) already had the broadband advantage.
Read Complete Article : http://www.indiantelevision.com/headlines/y2k12/sep/sep227.php
A few multi-system operators (MSOs) like Hathway Cable & Datacom and Ortel in Orissa have already invested in broadband but on the cable front it has largely been tapped by local cable operators. All MSOs, however, have expressed interest in developing it as a second major revenue source after they move into the new digital regime where they will have more direct control over the last mile customer.
Cable TV networks realise that in broadband and value-added services (Vas) they have a distinct advantage over DTH. In a digital addressable era, broadband and Vas will become an important differentiated offering.
Said NDS Country Head and GM - India Jayant Changrani, "The convergence of technologies will come into play after the introduction of DAS and service providers could take advantage of this. The service providers have to ultimately go by what the consumer wants and provide him Vas to be able to monetise the medium to increase revenues."
Changrani referred to the DVRs being made by NDS and hand-held boxes that could provide a gateway for gaming, Vas, chats and Wi-fi. He said the Hathway set-top boxes (STBs) already had the broadband advantage.
Read Complete Article : http://www.indiantelevision.com/headlines/y2k12/sep/sep227.php