IndianMascot
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Global media companies are upping their investments in India in the wake of digitisation and the opening up of the pay-TV market.
Sony is aggressively investing in its Indian television broadcasting company, Multi Screen Media (MSM), as it seeks to launch niche channels and expand into the regional-language markets.
"Digitisation has given Sony a huge confidence to invest more in India. It first bought out the Indian shareholders in Multi Screen Media (MSM). It has also agreed to buy stake in regional broadcaster Maa TV," said MSM CEO Man Jit Singh, while speaking at the India Digital Operators Summit (IDOS) 2012 jointly organised by Indiantelevision.com Group and Media Partners Asia.
Sony had bought out the stake of Indian shareholders for $271 million taking its stake to 94 per cent. The company had also marked its foray into the Southern market by acquiring 30 per cent stake in Maa Television Network. In 2009, it had acquired Channel 8, a Bengali movie channel, and later renamed it as Sony Aath.
Read Complete Article : http://www.indiantelevision.com/headlines/y2k12/sep/sep209.php
Sony is aggressively investing in its Indian television broadcasting company, Multi Screen Media (MSM), as it seeks to launch niche channels and expand into the regional-language markets.
"Digitisation has given Sony a huge confidence to invest more in India. It first bought out the Indian shareholders in Multi Screen Media (MSM). It has also agreed to buy stake in regional broadcaster Maa TV," said MSM CEO Man Jit Singh, while speaking at the India Digital Operators Summit (IDOS) 2012 jointly organised by Indiantelevision.com Group and Media Partners Asia.
Sony had bought out the stake of Indian shareholders for $271 million taking its stake to 94 per cent. The company had also marked its foray into the Southern market by acquiring 30 per cent stake in Maa Television Network. In 2009, it had acquired Channel 8, a Bengali movie channel, and later renamed it as Sony Aath.
Read Complete Article : http://www.indiantelevision.com/headlines/y2k12/sep/sep209.php