EntMnt Xclusive Direct To home (DTH) to cost more from April 4

[IndianMascot]

Get ready to pay more for your direct-to-home (DTH) service if you are a monthly subscriber. Leading DTH service provider Dish TV is set to increase tariffs by 10% starting next week. Others are expected to follow suit.

“Yes, we are increasing pack prices across by 10% and the new rates will be applicable from April 4. The company has decided to pass on some part of the service tax component to subscribers and, hence, this decision to increase prices was taken,” said Salil Kapoor, COO, Dish TV.

The hike will be across packs and regions, including south India — price-sensitive market.

 

[SUNIEL]

Now Airtel also confirm price hike of all south and north pack that 15 to 20 hike on per pack. Confirm by cc

 

[Mazi]

ohhhhh.

So now its adtv turn to hike the prices.

 

[IndianMascot]

 

[IndianMascot]

DTH operators like Dish TV, Tata Sky, Airtel digital TV and Videocon d2h are raising base pack prices. In the case of Dish TV and Videocon d2h, the uptick is to the tune of 10 per cent for all their packages.

Airtel digital TV has hiked its base pack price from Rs 158 to 175 per month effective 9 April. Videocon d2h’s price hike comes into effect from 10 April. Dish TV was the first to hike prices of monthly subscription packages by 10 per cent effective 4 April.

Tata Sky has increased prices for individual plans unlike the uniform hike by Dish TV and Videocon d2h. Some like Reliance Digital TV are still adopting a wait and watch policy.

However, the DTH operators have also provided price protection to their customers by giving them an option to save money by recharging for a longer duration.

Dish TV COO Salil Kapoor says that DTH operators were absorbing the burden of service tax till now and have decided to pass it on to the customers to reduce that burden.

“We have hiked prices by 10 per cent across the board. We are just passing the burden of service tax on to the customers,” says Kapoor.

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