Discovery Communications, the parent of Eurosport, has added the Olympic rings to its portfolio of offerings, making it a very strong player in sports broadcasting in Europe. Discovery has bagged from the International Olympic Committee (IOC) all TV and multi-platform broadcast rights in Europe for the four Olympic Games in the 2018–24 period for EUR 1.3 billion. Discovery has acquired the rights in all territories in Europe except for the Russian Federation. With an average of 10 channels in every market and the #1 European online and OTT sports offerings, Discovery and Eurosport will deliver more coverage across more screens than ever before to over 700 million people across Europe.
Read more at: http://www.televisionpost.com/television/discovery-bags-europe-media-rights-for-olympic-2018-24/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/television/discovery-bags-europe-media-rights-for-olympic-2018-24/ | TelevisionPost.com
