Discovery Communications India (DCIN) announced today that it is planning to disrupt the digital space with the launch of bespoke direct-to-consumer, social and mobile-first channels in early 2018. The new mobile-first channels will focus on four core-interest areas – ‘Military’, ‘Girlist’, ‘Automotive’ and ‘Food’. The first two channels to launch will be VEER by Discovery and RISE by TLC in Q1 2018. These will be followed by specialist automotive and food focused mobile-first channels later in the year.
The mobile first channels from DCIN will have bespoke digital-first,mid-form and short-form content. In the first year itself, VEER by Discovery and RISE by TLC will offer consumers 100+ hours of original content in India.
VEER by Discovery is set to become the go-to destination for military enthusiasts. VEER by Discovery will be launched on January 26, 2018.
RISE by TLC – A digital first channel for women, by women.RISE by TLC will give wings to young Indian women with its progressive, clutter-breaking content.
Discovery India to launch new digital channels in 2018; to start with Veer by Discovery and Rise by TLC
The mobile first channels from DCIN will have bespoke digital-first,mid-form and short-form content. In the first year itself, VEER by Discovery and RISE by TLC will offer consumers 100+ hours of original content in India.
VEER by Discovery is set to become the go-to destination for military enthusiasts. VEER by Discovery will be launched on January 26, 2018.
RISE by TLC – A digital first channel for women, by women.RISE by TLC will give wings to young Indian women with its progressive, clutter-breaking content.
Discovery India to launch new digital channels in 2018; to start with Veer by Discovery and Rise by TLC
