Discovery Communications' foray into the crowded Hindi general entertainment channel (GEC) genre with Jeet has not found resonance with the viewers, impelling them to rejig their strategy.
With low ratings for the GEC channel launched in February 12 this year, the broadcaster has now decided to rejig its programming and offer viewers dubbed Hindi versions of entertainment programmes and serials which the US company has acquired from Scripps, which is known for its lifestyle, food and entertainment content.
Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers | Business Standard News
