Breaking News DISH BOX OFFICE added on lcn 219

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Dish TV plans a slew of services to net more from viewers


Direct-to-home television service provider Dish TV will focus more on enhancing subscriber revenue than expanding its viewer base. Salil Kapoor, Chief Operating Officer of Dish TV, said though there has been a growth in subscriber base (which is currently at 15 million) in the last quarter, the average revenue per user (ARPU) remained flat. The Zee Group company posted an ARPU of ₹166 during the quarter against an industry average of ₹ 160.

DTH players’ revenues usually come from subscription, advertising and carriage fee. The company will, in the next couple of weeks, launch a new service - Dish Box Office. It will offer half a dozen movies through the day instead of just one movie on demand - “may be for less than a rupee a day”. It will open up the space for advertisers to increase revenue.

“As the reach of this offering is comparable to any movie channel, we hope to reach at least 50 per cent of our active subscriber base,” he said.


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