Ahead of digitisation in Phase III towns, Essel Group’s two distribution platforms are uniting to stitch content deals that are favourable to them. In a move that will have deeper ramifications, direct-to-home (DTH) player Dish TV and multi-system operator (MSO) Siti Cable Network have joined hands to start dealing with the broadcasters together. The joint negotiations come into play with immediate effect. The leading DTH player and the MSO have formed a common entity, ‘Comnet’, which will help synergise the strengths of both the organisations. Their purpose: to shift the balance of power in favour of the distribution platforms. Comnet’s main job will be to keep content cost low by displaying a combined base of 20 million digital subscribers. While Dish TV has curbed this upward trend to a large extent, there is potential threat that content cost for Siti Cable could surge as India heads for digital addressable system (DAS) in Phases III and IV. These are low-ARPU towns in general and MSOs have been asking broadcasters to keep the pricing of their content lower than Phase I and II cities. Broadcasters, however, have been reluctant to do so. “The joint efforts of Dish TV and Siti Cable will help in servicing the combined base of over 20 million customers and aggressive expansion for both the organisations. There is a need to unite to ensure that consumer remains central to both broadcasters and the distribution platforms,” said Siti Cable CEO VD Wadhwa.
Read more at: http://www.televisionpost.com/cable/dish-tv-and-siti-cable-to-deal-with-broadcasters-jointly/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/cable/dish-tv-and-siti-cable-to-deal-with-broadcasters-jointly/ | TelevisionPost.com
really these peoples failed to understand the industry despite of being broadcaster its about kill your opponents or die. Become a brand and not become joke 
