In an attempt to capture a chunk of analogue cable users in Phase III areas of Digital Addressable System (DAS), direct to home (DTH) company, DishTV is gearing up for an aggressive plan.
The company has launched a new subscription package called Dish99 and has also launched a campaign, which is catered to the specific needs of the phase III audience.
The new subscription package gives users the freedom to choose and make their own monthly pack. Dish99 will give consumers access to 125 channels and services in digital quality and also top it up with a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 - 75 and five regional add-ons for Rs 10 each.
Indian Television Dot Com | DishTV rolls out new subscription pack for DAS Phase III markets
The company has launched a new subscription package called Dish99 and has also launched a campaign, which is catered to the specific needs of the phase III audience.
The new subscription package gives users the freedom to choose and make their own monthly pack. Dish99 will give consumers access to 125 channels and services in digital quality and also top it up with a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 - 75 and five regional add-ons for Rs 10 each.
Indian Television Dot Com | DishTV rolls out new subscription pack for DAS Phase III markets
