Ditto TV, India’s first OTT (Over-The-Top TV) distribution platform from the digital arm of Zee Entertainment Enterprises Limited (ZEE), Zee New Media, announced the addition of two premium English TV channels to its basket of offerings – BIG CBS Prime, a general entertainment channel and BIG CBS Love, India’s first international women’s entertainment channel. With this, Ditto TV has ramped up its offering to 27 channels, with plans to increase this to 50 channels very soon.
Ditto TV has already partnered for content with Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and ZEE. With the help of the platform, BIG CBS Prime and BIG CBS Love will now be able to engage viewers on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs in addition to traditional television. While Big CBS Prime has a line up of popular shows such as Dexter, Survivor (Redemption Island), America’s Got Talent among others, BIG CBS Love boasts of all-time favourites Sex and the City, Everybody Loves Raymond and America’s Next Top Model.
With access to the largest collection of premium content, spread across leading content genres like GEC, Sports, Lifestyle, Regional and News, along with rich on-demand video capabilities,
This provides Zee Studio and Ten Golf, both catering to niche audiences, an ideal platform to expand its reach.
Zee New Media’s Ditto TV partners with BIG CBS Networks « Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.