The country’s largest realty firm DLF Ltd has decided to end its five-year long association with cricket tournament Indian Premier League (IPL) as the title sponsor and did not renew its contract that was due by last month.
The company, however, said it will promote other sports and is currently exploring various such platforms for association.
“We have just stepped off the IPL. Sponsoring IPL over the last five years was a strategic decision wherein we wanted to establish our brand presence across India as the leading real estate player,” DLF Group executive director Rajeev Talwar said.
The last date for renewal of the contract was 28 July and the company did not do it.
The firm has the first right of refusal for title sponsorship of the Twenty20 league, Talwar said.
“Our initial public offer came in 2007, a year before the IPL started. We were very aggressive pan-India then. We had good presence in all big cities,” he said.
DLF is now concentrating on those cities where the company’s core strength lies, he added.
Source
The company, however, said it will promote other sports and is currently exploring various such platforms for association.
“We have just stepped off the IPL. Sponsoring IPL over the last five years was a strategic decision wherein we wanted to establish our brand presence across India as the leading real estate player,” DLF Group executive director Rajeev Talwar said.
The last date for renewal of the contract was 28 July and the company did not do it.
The firm has the first right of refusal for title sponsorship of the Twenty20 league, Talwar said.
“Our initial public offer came in 2007, a year before the IPL started. We were very aggressive pan-India then. We had good presence in all big cities,” he said.
DLF is now concentrating on those cities where the company’s core strength lies, he added.
Source
IPL end time is nearing now. It won't survive beyond IPL 7
