IndianMascot
Core Member
ssed private participation after Government monopoly, Government organisations like BSNL or Indian Airlines have miserably failed to retain their customer base, due to their lackadaisical attitude. It is a matter of survival for the private players, and hence they are competitive.
The recent news that Information and Broadcasting Minister has set up a committee under Sam Pitroda to suggest improvements in Prasar Bharati (which controls Doordarshan and AIR) is good to hear.
But recommendations of various committees in the past have yielded no result. What will change now? Can DD embrace the much-talked-about BBC model?
BBC MODEL
Globally, there are over 30 public service broadcasters (PSB), and most of them have built trust value with the public. The most popular PSB is undoubtedly BBC. In fact, UK is credited with pioneering the “arm’s length” relationship between the State and the public broadcaster. The BBC is autonomous and enjoys sufficient independence, preventing political or bureaucratic interference to a large extent. No wonder, BBC News has been the most trusted news source in the UK and across the globe.
Every TV owner in UK pays an annual licence fee. (This is much like the radio licence fee that existed in India long back). This fee is the main source of income for BBC as a PSB. In other parts of the world, PSBs are funded through a mix of licence fees, Government grants and advertisements.
BBC has managed to always stay ahead of competition through technology leadership. The latest financial report shows that over 70 per cent of the licence fee was spent directly on programmes, or the property and technology infrastructure to support their production.
Wish to read further, ------->
