Doordarshan has earned Rs 23.2 crore from the 21st online e-auction of six slots to Indian television channels on its free-to-air DTH platform Freedish.
DD's target is to touch 112 television channels on Freedish over the next few months.
Against a reserve price of Rs 3.7 crore per slot for the online e-auction, DD earned as much as Rs 4.1 crore from Colors Rishtey, whereas Star Utsav got its slot for Rs 3.9 crore.
Doordarshan sources told Indiantelevision.com that the other slots went to Zee Anmol, Zee Sangam, Housefull Movies and B4U Music for Rs 3.8 crore each.
However, as per information available with this website, the bid amount had gone up to Rs 4.2 crore in one of the earlier e-auctions.
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would continue to remain free-to-air.
Indian Television Dot Com | Doordarshan Freedish earns Rs 23.2 crore from 6 channels in 21st e-auction
DD's target is to touch 112 television channels on Freedish over the next few months.
Against a reserve price of Rs 3.7 crore per slot for the online e-auction, DD earned as much as Rs 4.1 crore from Colors Rishtey, whereas Star Utsav got its slot for Rs 3.9 crore.
Doordarshan sources told Indiantelevision.com that the other slots went to Zee Anmol, Zee Sangam, Housefull Movies and B4U Music for Rs 3.8 crore each.
However, as per information available with this website, the bid amount had gone up to Rs 4.2 crore in one of the earlier e-auctions.
DD sources also said that while Freedish may be encrypted to keep a tab on the number of subscribers, it would continue to remain free-to-air.
Indian Television Dot Com | Doordarshan Freedish earns Rs 23.2 crore from 6 channels in 21st e-auction
