Article DTH Ad Spend - TV Vs Print

[aumnamonarayan]

Videocon, Tata Sky, Dish TV have been the Top Advertisers in both TV and Print media across years. Videocon has been a consistent promoter on Print Medium since 2013 till date.
In the year 2015, Videocon is the only DTH player that has done promotions on print medium whereas rest of the players have reduced their promotions. Videocon prefers to publish in the South Zone and in the state of Kerala & Andhra Pradesh. Matrubhumi publication is preferrerd for the promotions in Kerala while Andhra Jyoti is preferred in Andhra Pradesh. DISH Platform has reduced there from since 2013 on Print Platform.

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S Group Insights: TV wins over Print on ad spends for DTH Players leading to 37% YOY decrease on Print Ad Volumes in the category

 

[aumnamonarayan]

Clearly Videocon has spent more money bur Tata Sky has got more eyeballs for its ads due to smarter and effective placement on key channels at important timings. Look at GRP of Tata Sky ads, no one is even closer in all segments.

This is why i say Videocon d2h's ad strategy is flawed

 

[Technoglitch]

next time post with two or three points with link else dont create a thread.

 

[aumnamonarayan]

next time post with two or three points with link else dont create a thread.

Bhai once i tried to copy from a website and pop up came up warning copyright infringement, since then i don't copy articles and paste them in forums

 

[Technoglitch]

dont copy the entire article, just a two or three line is enough

 

[aumnamonarayan]

dont copy the entire article, just a two or three line is enough

Bro, on many sites even copying one line of their material is illegal

 

[Technoglitch]

you are giving a link and resharing, so do the reshare with the site link

 

[scorpionking76]

Tatasky is good in packaging right from beginning and they have the brand name Tata and partner in Sky. Hence they are good across board.

Where as Videocon eventhough it's also a Indian company they are very poor in branding things. Hence they failed to take off.

Additionally their concentration of business is only to a certain community and they failed to understand Indian market to penetrate.

 

[aumnamonarayan]

you are giving a link and resharing, so do the reshare with the site link

I copy the URL from the address bar and share it here, i never copy the article

 

[Technoglitch]

Tatasky is good in packaging right from beginning and they have the brand name Tata and partner in Sky. Hence they are good across board.

Where as Videocon eventhough it's also a Indian company they are very poor in branding things. Hence they failed to take off.

Additionally their concentration of business is only to a certain community and they failed to understand Indian market to penetrate.

D2h is poor in hardware and now packages are not cheap.