IndianMascot
Core Member
It has been a stupendous growth story. Contrary to popular trade perception the DTH advertising growth story has only ended up surprising all.
With approximately 65 to 68 million households across India and about 55 per cent of the C&S base in the country, this is one of the primary reason why a lot of advertisers are looking to engage customers on the medium.
What began with a low scale, low noise start with barely two to three advertisers three years ago, has grown more than 10 times in a very short span, says Matrix Publicities & Media India, a WPP company, which has been at the forefront of this revolutionary advertising blitzkrieg.
There are in all six DTH operators, who operate out of the paid DTH subscriber sphere, whilst planning, the agencies need to keep in mind the fact that DTH as a medium is a frequency builder and should necessarily be used to ensure incremental reach. Like television, DTH reaches out to all SEC and demographic profiles, unlike otherwise perceived. There are various options within the medium, however, to delivery impact too and on a case to case basis the medium allows innovations, albeit at a very competitive outlay.
As a media sales aggregator for all the DTH operators to GroupM & non-GroupM clients and agencies, Matrix has been able to bridge the gap between the science, art and commerce for sales on this new age media platform.
DTH, an innovative platform for advertisers: Matrix Publicities & Media | Indian Television Dot Com
