IndianMascot
Core Member
As the March 31 deadline for cable TV digitisation nears, companies offering direct-to-home (DTH) services appear to be in a marketing and promotional overdrive. For, they believe, when forced to make a switch, many are likely to opt out of the cable network and go the dish way.
Minor player
But statistics, both State and nationwide, indicate that DTH continues to be a minor player in the cable viewing market. In Bangalore, which most DTH players identify as a leading market for their services, there are only 4.56 lakh DTH subscribers, compared to the total base of 22.68 lakh TV connections, according to Ministry of Information and Broadcasting (MIB) estimates (as of March 21). This accounts for just 20 per cent of total TV connections in the city.
The figures are similar in Mysore where only 44,935 of the total 2.09 lakh television sets get DTH signals. Even countrywide, MIB figures indicate that DTH connections account for just around 26 per cent of the total number of TV connections.
But DTH players are confident that these numbers will change once the compulsory digitisation drive reaches smaller towns, and once consumers “lose faith” in cable DAS (digital addressable system) or digital cable TV.
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Minor player
But statistics, both State and nationwide, indicate that DTH continues to be a minor player in the cable viewing market. In Bangalore, which most DTH players identify as a leading market for their services, there are only 4.56 lakh DTH subscribers, compared to the total base of 22.68 lakh TV connections, according to Ministry of Information and Broadcasting (MIB) estimates (as of March 21). This accounts for just 20 per cent of total TV connections in the city.
The figures are similar in Mysore where only 44,935 of the total 2.09 lakh television sets get DTH signals. Even countrywide, MIB figures indicate that DTH connections account for just around 26 per cent of the total number of TV connections.
But DTH players are confident that these numbers will change once the compulsory digitisation drive reaches smaller towns, and once consumers “lose faith” in cable DAS (digital addressable system) or digital cable TV.
Wish to read further, ------>