IndianMascot
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Major DTH players are looking to introduce hybrid set-top boxes to gauge consumer viewing pattern using return path data (RPD) technology. Experts note that this move comes as television viewing is undergoing a sea-change from linear to digital.
Earlier this week, two major players Dish TV and Airtel DTH announced their plans to deploy hybrid set-top boxes.
Dish said it is in the advanced stage of deploying return path data technology in its hybrid set-top boxes and has so far deployed around three million hybrid set-top boxes.
Airtel DTH, meanwhile, has entered into tie up with television viewership measurement agency BARC to set up RPD in subscribers homes. BARC had last year also partnered with cable network DEN Network for installing RPD panel in subscribers home.
RPD is used globally for collecting viewership data. BARC will use DTH players subscriber base to measure TV viewership via RPD.
DTH players keen to roll out hybrid set-top boxes - Business Line
Earlier this week, two major players Dish TV and Airtel DTH announced their plans to deploy hybrid set-top boxes.
Dish said it is in the advanced stage of deploying return path data technology in its hybrid set-top boxes and has so far deployed around three million hybrid set-top boxes.
Airtel DTH, meanwhile, has entered into tie up with television viewership measurement agency BARC to set up RPD in subscribers homes. BARC had last year also partnered with cable network DEN Network for installing RPD panel in subscribers home.
RPD is used globally for collecting viewership data. BARC will use DTH players subscriber base to measure TV viewership via RPD.
DTH players keen to roll out hybrid set-top boxes - Business Line
