Article DTH players looking at ad revenue as a growing revenue stream

[Deepu]

With subscriber growth on the rise and reach high, direct-to-home (DTH) companies are looking at upping advertising revenues. Still small in size, ad revenue has potential to grow. Even media agencies have realised that DTH has become a good platform for advertising. “There is big scope of advertising on the DTH platforms. They [DTH operators] are adding a lot of subscribers and have huge reach, which advertisers across categories would want to target,” Starcom MediaVest Group India CEO Mallikarjunadas CR said. According to TRAI data until 31 March 2015, the numbers of registered and active subscribers being served by the six private DTH operators are 76.05 million and 41.15 million.

Read more at: http://www.televisionpost.com/dth/dth-players-looking-at-ad-revenue-as-a-growing-revenue-stream/ | TelevisionPost.com

 

[scorpionking76]

So we may find more and more home channels in DTH and I also like the numbers projected 76.05 and 41.15

 

[Technoglitch]

More the home channels the more revenue.

 

[IndianMascot]

Now all DTH trying to encash the revenue through home channel which Tata Sky is encasing since so many years