In a country ruled by cable, there is one pocket where direct-to-home (DTH) has grown like a monster. Feeding off a thriving middle class, the legacy of higher monthly bills for watching television at home and the real-estate boom, DTH has dethroned cable in Pune. According to TelevisionPost.com estimates, DTH commands 61.9 per cent of the market in Pune with 853,463 subscribers. Cable trails behind with 525,000 subscribers while the city has a total of 1,378, 463 connections.
One healthy sign is that the Pune market is structured on a high ARPU (average revenue per user) model. This is evident from the fact that Tata Sky, considered a premium DTH brand, leads the pack. According to data sourced from the Department of Entertainment Tax till May-end, Tata Sky has more than twice the number of subscribers of its closest rival Dish TV. Tata Sky had a total of 383,312 subscribers compared to Dish TV’s 190,839 connections.
Read more at: http://www.televisionpost.com/cable/dth-rules-in-pune-2/ | TelevisionPost.com
One healthy sign is that the Pune market is structured on a high ARPU (average revenue per user) model. This is evident from the fact that Tata Sky, considered a premium DTH brand, leads the pack. According to data sourced from the Department of Entertainment Tax till May-end, Tata Sky has more than twice the number of subscribers of its closest rival Dish TV. Tata Sky had a total of 383,312 subscribers compared to Dish TV’s 190,839 connections.
Read more at: http://www.televisionpost.com/cable/dth-rules-in-pune-2/ | TelevisionPost.com
Very nice article. 
