IndianMascot
Core Member
Sales of DTH set top boxes fell 45% in the quarter-ended June 2013 compared to the March quarter, while those of cable set top boxes rose 12%, according a quarterly tracker from 6Wresearch, a firm tracking the IT and communications market.
Spurred by regulation that requires all cable operators to shift to a digital, addressible mode of delivering content by 2015, set top boxes are selling in large quantities.
In the June quarter, a total of 5.6 million digital set top boxes were sold, with out 80% belonging to the DVB-Cable type. The total number was 5% ahead of the March quarter. In all, India is estimated to have about 200-300 million TVs, the vast majority of which do not have set top boxes installed.
The quarter also saw a steep decline of 60% in domestic production of set top boxes compared to the preceeding three months.
More than 80% of Set Top Boxes fall under the price range of INR 2000 for both the quarters.
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