English movie and entertainment channels are estimated to have earned advertising revenue of around Rs 700 crore (Rs 7 billion) in 2015, registering a growth rate of 15–20 per cent over the earlier year. While English entertainment channels grew at a faster rate, they are less than half the revenue size of the movie channels. According to multiple estimates, English movie channels earned a combined annual advertising income of around Rs 500 crore (Rs 5 billion) in 2015. Zee Entertainment Enterprises Ltd (ZEEL) chief sales officer Ashish Sehgal said that the inventory for advertisers to buy grew due to the emergence of new players. “There are new channels like Colors Infinity as well as new HD offerings. Obviously, the inventory has grown. In 2015, English movie and entertainment channels have seen their ad revenues grow by 15–20 per cent.” According to Sehgal, while some channels have seen revenue growth, others might have stagnated. “But even if they stagnated, at least there was growth as new entrants would have lifted the ad revenue market,” he added
Read more at: http://www.televisionpost.com/yearender/english-channels-see-healthy-ad-revenue-growth-in-2015/ | TelevisionPost.com
Read more at: http://www.televisionpost.com/yearender/english-channels-see-healthy-ad-revenue-growth-in-2015/ | TelevisionPost.com
