NEW DELHI: India’s first genre specific Hindi entertainment channel, Epic is all set go on air by the end of the year and will showcase content based on Indian history, folklore and mythology in a contemporary format. It is the first segmented channel in Indian television.
Mukesh Ambani, Anand Mahindra and Rohit Khattar are the three promoters of the company. Mahindra & Mahindra chairman and managing director Anand Mahindra speaking on the occasion said that the landscape of Hindi entertainment is undergoing a dramatic transformation and in order to appeal to an evolved audience, and to sustain their engagement, there was a need for a revolution in the broadcast space.
“We have all been entertained with the history and mythology of India through books and grandparents' stories. These stories will now come to life on television in a contemporary manner,” he added
Epic channel set to roll out by end 2014 | Indian Television Dot Com