“Given the kind of content we are doing, we are never going to be at the level of a general entertainment channel (GEC), but a segmented one,” says Epic Television Networks managing director Mahesh Samat.
Launched on 19 November, 2014, the channel offers content set against the backdrop of Indian history, folklore and mythology, in a contemporary format.
Mukesh Ambani, Anand Mahindra and Rohit Khattar are the three promoters of the company.
Mahindra & Mahindra chairman and managing director Anand Mahindra, during the launch of the channel had said, “The landscape of Hindi entertainment is undergoing a dramatic transformation and in order to appeal to an evolved audience, and to sustain their engagement, there is a need for a revolution in the broadcast space.”
The pay channel, available in down-scaled SD version, aimed to change the way entertainment is currently categorised.
The channel aims to launch its High Definition (HD) version soon. “We feel that the quality of what we have done does full justice in HD. But we understand that there are bandwidth constraints and as soon as those constraints are over, we will be happy to show the product in HD,” reasons Samat.
http://www.indiantelevision.com/tel...-slot-with-second-phase-of-programming-150702
Launched on 19 November, 2014, the channel offers content set against the backdrop of Indian history, folklore and mythology, in a contemporary format.
Mukesh Ambani, Anand Mahindra and Rohit Khattar are the three promoters of the company.
Mahindra & Mahindra chairman and managing director Anand Mahindra, during the launch of the channel had said, “The landscape of Hindi entertainment is undergoing a dramatic transformation and in order to appeal to an evolved audience, and to sustain their engagement, there is a need for a revolution in the broadcast space.”
The pay channel, available in down-scaled SD version, aimed to change the way entertainment is currently categorised.
The channel aims to launch its High Definition (HD) version soon. “We feel that the quality of what we have done does full justice in HD. But we understand that there are bandwidth constraints and as soon as those constraints are over, we will be happy to show the product in HD,” reasons Samat.
http://www.indiantelevision.com/tel...-slot-with-second-phase-of-programming-150702
