Sports broadcaster ESPN Star has roped in Hero MotoCorp, Tata Docomo and Airtel Digital as sponsors for the upcoming London Olympics broadcast.
The firm, that will be airing the coverage of the world's biggest sports extravaganza on three of its channels – Star Sports, ESPN and ESPN HD, has sold up to 80 per cent on advertisement inventory.
"There will be three main sponsors for our London Olympics broadcast and the rest will be spot bookings," Sanjay Kailash, Executive Vice President, ESPN Software India Pvt Ltd said.
He said the company has already signed up Hero MotoCorp, Tata Docomo and Airtel Digital as the three main sponsors with up to 80 per cent of ad inventory allotted to them.
